From organizational objective to Phone Number Database setting in Analytics But how do you translate your organizational objectives into the right settings in Analytics? Time for an example. Organizations with a social objective, such as charities, often want Phone Number Database to raise funds. You can translate this general objective into online. Take, for example, the goal to realize online donations, or to create more involvement Phone Number Database in your organization. The generic online objectives can in turn also be divided into three parts. Namely See , Think and Do . Sounds familiar.
That could just happen, because Phone Number Database this is the simplified version of your customer journey . For those who don't know it, here are the three steps: See : this is about reaching your target audience Think : you want your target audience to consider your product or service Do : this is about actually purchasing your Phone Number Database product or service How does this translate back to our example of the charitable organization? Before someone becomes a donor (a do -objective), he or she must first go through a Phone Number Database number of other steps. To start with, it is important that your target group is aware of your charitable organization. A visit to the website is therefore important during the see phase.
Then that person must also Phone Number Database feel involved with your organization, for example by subscribing to the newsletter ( think -doel). But what kind of goals do you set exactly? It's actually quite simple: See : visitors Phone Number Database who visited more than three pages on your website Think : visitors who subscribe to the newsletter Do : a visitor who becomes a donor Measuring and adjusting By setting goals, you have much more insight into the path that visitors went through before they converted. You can adjust your online strategy based on that information.