Various companies are offering their customers free downloads of ringtones, wallpapers, mobile games and tagging advertisement with each of these feature to market their product. Effectiveness of SMS mobile marketing is evident with the fact that thirty seven of urban population receives SMS marketing such kind of products. Thirty six percent of urban population receives SMS related to entertainment, media companies, news and music.
May be few males ignores or delete such marketing email list oriented messages but females doesn't do such kind of thing. According to a research females tries to enquire further about marketed product by interacting with customer care or straight away approaching the store. But males are very much interested in utilizing free coupons and discounts offered through SMS.
So we can understand the fact that SMS is widely used all over the world to advertise products. Several companies are taking tactical advantage of this excellent medium by advertising their products and offers. Mobile marketing is an interactive and meaningful medium to interact with the customers. It also gives instant access to customers irrespective of time and location. Mobile Marketing produces higher response compared to other marketing medium and communication medium. If your company is not utilizing this weapon to sell your product then straight away go for mobile marketing and see the difference.