Revenue grew 28% in 2014. It's no wonder marketers are looking to quickly grow their mailing lists (and hopefully at a lower cost). Buying a list of email addresses might sound like a great solution, but it's not. Although you get a list of leads instantly, there are major downsides . Not only does it cost thousands of dollars, but buying a list can negatively affect your deliverability and sender reputation. Under anti-spam laws, such as canada's anti-spam law, you cannot send mail to anyone who has not agreed to receive emails from you or engage in a commercial transaction with you. Additionally, many email service providers (esps) do not allow you to send to a purchased list, and if you do, it may result in immediate termination of your account.
But, building a subscriber base is tough and without a good list, all of your email marketing work could be undervalued. So what are you doing? How to grow company mailing list your list with only opt-in subscribers? Fortunately, there are alternatives to building your lists, alternatives that are cost-effective and don't hurt your sender reputation. Optimize your registration forms signup forms should be easily accessible throughout your website. Whether it's a signup form on your blog to subscribe to new posts or a form on one of your product pages to subscribe to product updates, forms should be spread on your site. Potential subscribers should never have to search for a way to subscribe. Your potential leads are busy and don't want to waste time
Filling out forms. For this reason, less is more when it comes to fields in registration forms – they must be ruthlessly kept to a minimum. Be strategic in the areas you include (and a/b test to find the right combination of information). Clearly state the value of what your subscribers will receive by signing up. They give you their email address, what do they get in return? Let them know what valuable content they will receive, a discount or free loot. Make the benefit clear. The ultimate guide to email signup forms grow your subscriber list by optimizing your signup forms and overall conversion path. Download the report to find out how. Download now provide multiple subscription options as inboxes become increasingly